We all know that director Sukumar is also a producer on other side. He us encouraging young talent and producing movies in his own banner. In this process he gave chance to one more young director Shiva Raj Kanumuri who directed a movie with Srinivas reddy and Poorna which was titled as 'Jayambu Nichjayambu raa'. Sukumar saw a song named Rangula chilaka in this movie and gave him a chance in Sukumar writings. This became sensation in industry by seeing just a song Sukumar judged a director.