Notwithstanding the mixed reviews, Allu Arjun's Sarainodu has taken the box office by storm. The film clocked in Rs 101 Crore gross (63.6 Crore share world-wide till May 9th) which is said to be highest in Allu Arjun's career and thus stood among the top 5 highest grossers in the Telugu film industry. The film has broken the opening weekend records of his previous films and is one of the third highest opener standing next to Srimanthudu and Baahubali. Let's take a look on the factors that led the film to achieve the record-breaking numbers.
Allu Arjun's new avatar as mass hero instantly lapped up by masses. The way Arjun molded himself the role and how effortlessly he slipped into the character of Gana is lapped up critics, audiences alike. His bulked up body made viewers believe that he has the raw power to take on bunch of goons. His antics, dialogue delivery, comedy tinge worked well. Bunny has given a commendable performance all the way. And thus he becomes one of the major factors for pulling the crowds to theatres.
Allu Arjun's attempt to have an image makeover as a mass hero has been well conceived by Boyapati. Best known for mass entertainers with hero-worshiping elements, director Boyapati Sreenu has a track record of showcasing intense scenes that none can match up to. With Sarainodu, Boyapati has landed into the next level. Besides elevating the star, he also shown Bunny in new style. The buildup scenes, hero's introduction scenes, stylish action episodes have all struck the nerve of majority of viewers.
The timing of the release of Sarainodu has helped the film leaps and bounds. The disappointment of Sardaar Gabbar Singh and audiences' craving for good film helped the film a lot. Allu Aravind's meticulous planning, wide release have added up to the film's content. In addition to this, ongoing Summer holidays too worked in favour of the film's success.
Last but not the least, the film's aggressive promotions have helped the film sustain the mixed talk it got in the opening. Though reviews weren't pleasing, audiences gave big thumbs up to the film. The film also received good word-of-the-mouth and film's promotions have helped it to take it forward. Considering wide fan following, Allu Arjun visited Bangalore ahead of film's release and he didn't even give up after the film hit good numbers. From the start to till the recent Blockbuster function, the film's publicity is yet another factor behind Sarainodu's stupendous success.
On the whole, all the above factors made Sarainodu possible to hit landmark Rs 100 Crore gross number.