Puri Jagannath is directing a movie with Kalyan Ram which is titled as ISM. The movie budget was nearly 26 crores. So it is not a joke selling the movie to distributors. Other side Puri Jagannath doesn't has successful movies from couple of years.
Sources say that NTR is going to promote the movie. He has separate buyers for him. So, he is going to take care of distribution. NTR next movie is also in the same banner so distributors are showing interest.