After a long gap Chiranjeevi is acting in a movie. So, there is huge craze for the pre release business of the movie. Distributors are fighting for the rights form every area with fancy offers. In this process Uttharandra area got huge competition. Sources say that finally Kranthi pictures bagged the rights for a fancy price. Surprising element is Kranthi pictures Reddy is not only distributor he is a huge fan of Chiranjeevi form many decades. So he has good rapport with Chiranjeevi family. So, Chiru offered him the distribution rights for huge amount.