Every hero wants to work with hit directors because to increase their image. NTR followed this since few years. But, every director failed to give success. So, it became sentiment for NTR. If he working with a hit director he is getting flop.
So, NTR acted under the direction of flop directors. Two movies got success in this way. Then later everyone got tensed when he is going to work with hit director Koratala Shiva. But, the movie became biggest hit in NTR career and break the sentiment. Compare few movies of him Dhammu after Simha, Osaravelli after Kick, Rabhasa after Kandireega gave him back to back flops.
Latest he also acted with Harish Shankar for Ramayya Vastavayya who earlier gave hit with Gabbarsingh.That movie also became disaster. So, at last NTR joined his hands with Puri Jagannath for Temper which became a super hit movie. Later he acted under the direction of Sukumar who gave a flop with 1 nenokkadine earlier. Nannaku prematho also became blockbuster. Recently he joined hands with hit director Koratala Shiva. Everyone thought that his old sentiment will repeat again. But, the movie broke the sentiment and became super hit.